Terms of Service

The service

Flockly lets you plan, tailor, schedule and publish posts to Instagram, TikTok, Facebook, LinkedIn, Pinterest and X, build a shoppable Shop Grid page, manage comments (including Instagram DMs and, on Growth and Scale, Auto-DM), and see analytics including revenue attributed to Shopify orders. Exactly which features you get depends on your plan, as shown in the app and on our pricing page.

Flockly is a business tool for merchants. It is not directed at consumers shopping on your storefront.

Your account and your store

• Shopify store required You need an active Shopify store to use Flockly. Access is through the Shopify admin for that store.
• Credentials You are responsible for keeping your Shopify and social account credentials secure, and for who you allow to access your store admin.
• Published content You are responsible for everything published from your connected accounts through Flockly, whether scheduled by you or by a colleague with access to your store.

Your content

You keep all rights in the text, images and video you put into Flockly. You grant us a limited licence to store, reproduce, adapt and transmit that content solely to operate the service (for example to resize an image for a network’s aspect ratio, or to deliver a post via our publishing partners). That licence ends when you delete the content or uninstall the app, subject to residual copies in backups for a short period as described in the Privacy Policy.

You confirm that the content you publish through Flockly:

• is yours, or you have permission to use it;
• does not infringe anyone’s intellectual property, privacy or publicity rights;
• is not unlawful, deceptive, defamatory, or otherwise prohibited; and
• complies with the terms of every network you publish it to.

AI Assist

Some plans include an optional AI caption assistant. If you use it, text you submit (such as a brief or caption) is sent to our AI provider to generate or rewrite copy, as described in the Privacy Policy. AI output can be inaccurate or unsuitable. You must review and edit any generated caption before scheduling or publishing. You remain solely responsible for the final content.

Acceptable use

You agree not to:

• use Flockly to send spam, or to publish or message at a rate that breaches a network’s rules;
• resell, sublicense or white-label the service without our written agreement;
• reverse engineer the app, or attempt to access another merchant’s data;
• interfere with the service, or use it to break the law.

We may suspend an account that does any of these, and will tell you why where we can.

Third-party networks and partners

Flockly publishes and reads social data through third-party APIs and publishing partners (including Upload-Post). Those providers and networks set their own rules, rate limits and outages, and they change them without notice. We make reasonable efforts to keep publishing and inbox features working, but we cannot guarantee that a given post will be delivered, that a metric will be available, or that a feature will keep working if a network or partner withdraws or changes its API. Where something fails, Flockly reports the failure rather than hiding it.

• Comment inbox Available for Instagram, Facebook and LinkedIn only, because those are the networks that provide a third-party comments API we can use.
• DM inbox Instagram only. Meta only accepts a reply within 24 hours of the person’s last message; older threads may be view-only.
• Auto-DM Instagram comment-to-DM automation on Growth and Scale, subject to Meta’s Private Replies rules (including time windows on comments) and provider daily limits.

Analytics and attribution

Attributed revenue counts Shopify orders whose available journey indicates a verified Flockly link, a recognised Shopify UTM source, or a recognised social or Shop Grid source/referrer. It is a measurement, not a guarantee: journeys that cross devices, use an ad blocker, or arrive by another route may not be counted. Paid ads can count toward the same channel if their UTM or referrer looks like that channel. Where a network does not report a metric, Flockly leaves it blank or marks it unavailable rather than estimating it. Do not treat these figures as audited financial records.

Plans, billing and trials

• Plans Starter ($19/month or $190/year), Growth ($49/month or $490/year) and Scale ($99/month or $990/year). Annual prices include two months free compared with monthly billing. Included creative credits refresh each calendar month in UTC and unused credits do not roll over. Storage is a separate plan allowance. Top-ups are not available at launch.
• Included on every plan All six channels and unlimited scheduled posts, subject to network and partner limits.
• Trials Every plan includes a 14-day free trial on the plan you choose.
• Shopify billing All charges use Shopify’s billing system (Shopify App Pricing) and appear on your Shopify invoice. Flockly never sees or stores your card details. By subscribing you also accept Shopify’s applicable billing terms for apps.
• Renewal and cancel Subscriptions renew automatically until cancelled. Cancel or change plan in Flockly / Shopify’s subscription flow, or by uninstalling the app. Uninstalling stops future charges according to Shopify’s billing rules; it does not automatically refund amounts already billed.
• Refunds Charges already billed are non-refundable except where the law requires otherwise, or where we agree in writing. If we charge you in error, we will put it right.

If we change prices we will give you at least 30 days’ notice, and the change will not take effect until your next billing period (unless Shopify’s billing flow requires a different effective date, which we will explain in the notice).

Availability

We aim to keep Flockly available and to give notice of planned maintenance, but the service is provided without an uptime guarantee unless we have agreed one with you in writing.

Ending it

You can stop using Flockly at any time by uninstalling it from your Shopify admin. We may terminate or suspend access if you breach these terms, if we are required to by law, or if we discontinue the service. If we discontinue the service we will give you reasonable notice. Data deletion after termination is described in our Privacy Policy.

Warranties and liability

Flockly is provided “as is”. To the fullest extent the law allows, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.

To the fullest extent the law allows, we are not liable for lost profits, lost revenue, lost data, or indirect or consequential loss; and our total liability arising out of or relating to these terms is limited to the amount you paid us for Flockly in the 12 months before the claim arose (or, if you have only been on a free trial, AUD $100).

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. If you are a consumer under applicable law, your statutory rights are unaffected.

Indemnity

You will indemnify us against claims arising from content you publish through Flockly (including AI-assisted captions you choose to publish), automated messages you configure, or from your breach of these terms or of a network’s terms.

Changes to these terms

We may update these terms. We will change the date above, and for material changes we will notify you in the app or by email at least 30 days before they take effect. Continuing to use Flockly after that means you accept them. If you do not agree, uninstall the app before the new terms take effect.

Governing law

These terms are governed by the laws of Queensland, Australia, and the courts of Queensland, Australia have exclusive jurisdiction, except that either of us may seek injunctive relief in any competent court.

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