Flockly plans and features

Every paid plan includes all six supported social networks, unlimited scheduled posts subject to network limits, Smart Schedule, a visual calendar, AI captions and hashtags, First Comment scheduling on supported channels, basic video editing, Creative Studio and /creative, brand context, reusable creative Skills, Shop Grid, the Instagram DM inbox, and comment inboxes for Instagram, Facebook and LinkedIn.

Starter

Starter is $19 per month or $190 per year. It includes 120 creative credits each month, 10 GB media storage, up to six months of analytics history at overview level, best-time suggestions and an overview Shopify-attributed revenue total. Smart Schedule includes a start date, weekly pace, planning window and weekend controls.

Growth

Growth is $49 per month or $490 per year. It includes everything in Starter, 300 creative credits each month, 50 GB media storage and up to twelve months of analytics history. It adds full channel and post analytics, follower trends, attributed sales by channel, Shop Grid design and branding removal, detailed Shop Grid clicks/orders/revenue, downloadable performance reports and Instagram comment-to-DM automation.

Scale

Scale is $99 per month or $990 per year. It includes everything in Growth, 700 creative credits each month, 150 GB media storage, advanced Smart Schedule controls and branded reports with your own logo, plus priority support and onboarding.

Advanced Smart Schedule includes posting windows per channel, blackout dates, minimum hours between proposed posts and up to ten saved scheduling rules. Both Growth and Scale have the same up-to-twelve-month analytics window and the same Instagram Auto-DM provider limits.

Creative credits and storage

All plans use the same Creative Studio and /creative infrastructure and the same supported AI image quality. Starter, Growth and Scale include AI images and 5, 10 and 15-second generative video, with automatic model routing and supported audio choices. Normal video upload, trim, crop, resize, scheduling and publishing remain available on Starter.

Creative jobs show one exact credit quote before confirmation. Current image-operation guide prices are:

• Product Shot: 3 credits.
• /creative campaign image: 5 credits.
• Continue or reuse an established campaign direction: 3 credits, when that workflow applies.
• On Model: 9 credits.
• Generative edit: 3 credits under the current schedule; review the quote before confirming.
• Generative social expansion/outpaint: 3 credits per canvas.
• Ordinary crop, resize and export: 0 creative credits.

Video quotes depend on the chosen length, source mode and audio. Ask Flockly and Creative Studio always show the exact current quote before a paid generation starts, so the review card is authoritative if an example in Help differs from a later pricing update.

Starter, Growth and Scale can mix supported image and video operations within their monthly credit pool. You approve the exact quote before any paid generation.

To use /creative, select a Shopify product or upload an image and ask for a campaign. Inspiration images are optional. Normal /creative does not automatically search the internet. Supplied inspiration guides an original direction for your product. Follow-ups such as “Introduce a model” or “Make the lighting harder” can continue the same project and direction; ask for something completely different to develop a new direction.

Included credits refresh on the first day of each calendar month in UTC, including for annual subscriptions. Unused credits do not roll over. An upgrade adds the difference between plan allowances during the current month. A downgrade changes the credit allowance at the next monthly refresh. Storage is a separate allowance and includes retained Creative assets; deleting unused assets frees their storage once deletion completes. Top-ups are not available at launch.

Analytics and messaging limits

Analytics history is available up to the plan limit where the network supplies it. Follower growth builds from collected observations, so a new connection does not receive invented historical follower growth.

Growth and Scale include up to two new Auto-DM rules per Instagram profile within 24 hours. This is a rule-creation limit, not a two-message limit. Each rule runs for up to 15 days and checks about every 15 minutes. Instagram reply windows and daily messaging limits also apply. Scale does not increase these provider limits. See Instagram DM inbox and Auto-DM.

Billing

All prices are USD. Annual prices include two months free compared with paying monthly. Every plan has a 14-day free trial through Shopify. Open Settings → Plan & billing to compare every included feature and use Shopify's hosted pricing page to change your plan or billing period. Shopify shows the charge before you approve it.

Need help choosing?

Use the Contact Us page if you need help deciding which plan suits your store.

Create images and videos

Open Content → Creative Studio and choose Image or Video. Pick a Skill such as Product Shot, Lifestyle scene, On Model or Animate to fill an editable idea, or simply attach a product photo and write what you want. Skills are optional. Under Reference images → Choose references, choose a Shopify product, a media-library image or an upload. In Ask Flockly, use the image attachment button.

Create with references is the default for new images and videos, including Creative Director and Animate. Product references guide the product's identity, shape, colours, logo and label. The scene can change: ask for a new setting, lighting, camera framing or a person wearing or holding the product. A style reference guides the look without replacing your product. The uploaded product photo does not have to become the opening video frame.

Choose Edit this image when you want to preserve an existing picture and change only a specific part, such as its background. Crop, resize and Social expansion Skills preserve the selected composition as their task requires. For video, Animate this exact image deliberately uses the selected picture as the opening frame. Previously saved video briefs retain their original behaviour until you change that choice.

New videos default to portrait; supported workflows can also offer Square and Landscape. Describe the action, scene and mood, then choose the length. Reference limits depend on the selected workflow, and the reference picker shows the applicable limit. Animate this exact image keeps the selected image's framing.

Choose no audio, Sound effects or Voiceover. Sound effects are generated background sounds that match the scene. Voiceover uses your short script and selected voice. Play sample plays a prerecorded demo for free without generating your script or spending credits. Use Review credit quote, then confirm the displayed cost. Planning and Surprise me do not start generation. Flockly saves the result in the project and media library. If narration cannot be completed, the generated base video stays saved and the audio credits are released; use Edit voiceover to add or replace narration without rendering the video again.

Review product details throughout a video before posting. Product checks can flag problems but cannot guarantee every frame or perfect lettering. Flockly does not automatically regenerate a result that fails a product check. Selected media and the approved brief are sent to the generation provider only when you confirm generation.

Ask Flockly history

Open the history icon in Ask Flockly to switch conversations. Use the archive button to clear a conversation from Recent, or open Archived to restore it. Chats with no activity for 30 days appear in Archived automatically. Archiving never deletes messages, projects or media. Continuing a chat returns it to Recent.